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Business Essentials – the foundations for starting a successful business

Posted On:2014-05-08 12:22:52

Starting your own business can be a daunting experience but once you have decided to make the leap, it is vital that you give your business the best possible chance of success.

Often faced with an endless list of things to do it is all too easy to lose sight of the big picture. Taking the time to consider the key areas you should focus on will help create a strong platform for the future of your business.

Logo & Branding

The right logo and brand identity says a great deal about your business. It is an opportunity to tell your potential customers what you do and more importantly embody the values by which you run your business and the marketplace you operate in.

Once you have your logo and brand identity the next step is putting it to work. This may include signage, vehicle livery, staff uniforms, name badges and possibly your products if applicable.

Luckily, we’re experts at this, so drop us a email today if you would like to discuss your requirements.

Office Stationary

Business cards, letterhead and compliment slips form the basis for any enterprise and create a professional and trustworthy impression for both your customers and suppliers.

Depending on whether your company is registered as a Sole Trader or Limited Company there are legal requirements as to the information you need to add to your stationary so you should check this at the design stage.

Promoting Your Business

Generating sales or income can be scary but there are many methods you can try to see what works for you and your business. This may include advertising in magazines or the internet, cold calling, email marketing, search engine marketing, referrals or networking. In finding what works, measuring your return on investment for each method will give you a good idea where to devote your time and resources.


Choosing the right location, size and term for your business premises are all factors that require careful consideration. Depending on your business you may find starting from home to be a good option. Next up will be getting all of your basic utilities in place with business tariffs available on electricity, gas and phones etc.


A necessity these days is a business website. How extensive it needs to be will depend on your industry however with customers using computers, tablets and mobiles to search for everything from contact details to product information and reviews consulting an expert before you proceed may be time well spent.

Business Systems

From accounting, customer management, shipping, stock management and beyond there are a wide variety of solutions to choose from. Consider your business and how you interact and fulfil customer orders/jobs. The business systems you opt for should help you run your business and not be a burden, making life easier for you, your customers and ultimately help you make money!

All businesses are different so not everything on the checklist above may be applicable and equally there may be a number of other things you need to consider, such as staff, health and safety, legal counsel and more. Why not add them as a comment below to help others?

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